美术网(Meishu.com)教你如何成功包装和推广书画家？
画家如何包装自己，画家该如何经营自己艺术家，如何进行自我包装营销，书画家如何从二三线,包装成一线名家?
这已经不是采菊东篱下随意书画就可以悠然见南山的时代了，也不可能在苔痕上阶绿的陋室里笔走龙蛇就可以谈笑有鸿儒，高山遇知音。有的人一辈子认真作书画，画的很好，写的很好,就是没有宣传自己，尤其没有重视网络宣传和网络推广，结果一辈子就这样默默无闻的了。有的人也认真书画，但是此人愿意为自己塑造一个为公众认可的网络形象，结果他的书画卖的很好,人生过的很潇洒，很舒服，而且还给后代留下了一笔宝贵的财富。美术网(Meishu.com)作为国内第一家专注于书画家网络包装的服务平台，有着专业的网络包装经验与技术，众多的免费推广方案以及丰富灵活的合作方式，如果你不只是信笔涂鸦，如果你也曾梦想纸上开的花在现实生活中结出果实，那么，是时候通过恰当的包装提高个人知名度了。
This is no longer the time when you can freely see Nanshan Mountain by picking chrysanthemum and painting under the eastern fence. It is impossible for you to walk around the dragon and snake in the shabby room with moss stains and green stairs to talk and laugh about Hongru and meet bosom friends in the mountains. Some people earnestly make paintings and calligraphy all their lives. They paint very well and write very well. That is, they do not publicize themselves, especially they do not pay attention to network publicity and network promotion. As a result, they remain obscure all their lives. Some people are also serious about painting and calligraphy, but this person is willing to create a network image recognized by the public. As a result, his painting and calligraphy sell well, and his life is very handsome and comfortable, and he also left a valuable wealth to future generations. Meishu.com is the first service platform focused on online packaging for calligraphers and painters in China. It has professional experience and technology of online packaging, numerous free promotion programs and rich and flexible cooperation methods. If you not only believe in graffiti, but also dream that paper flowers will bear fruit in real life, then it is time to improve through appropriate packaging. People are well known.
2019年书画艺术家包装推广大攻略 艺术家们应该看看
【1】选择最优秀的画家签约：与画家签约是投资者与画家之间互相信任和互相制约的准则。签约双方必须严格遵照所签条约的内容行事。签约的方式可以是全包装的，也可以是半包装的。全包装即在长时间内将某一艺术家全方位地包下，内容包括生活、创作、卖画、办画展、出画册、广告宣传等。半包装的，可以仅是购买作品的，也可以是包几年的，将其几年内的作品全部买下。
【2】聘请优秀的评论家：当代书画家的出名，或想卖个好价位，除了艺术家本身必须具备较高的艺术素质之外，聘请优秀的评论家也是必不可少的。有的投资者选定书画家后，只顾自己开展工作，而忽略评论家的作用，这是不可取的。须知，对当代书画家投资的成败得失，很大程度上不仅取决于经济实力，而恰恰在于一位有眼力、有良知、有影响力的评论家的参与。因为评论家不仅了解所投资对象的艺术尺度标准，而且可以及时矫正艺术家创作的方向。
【3】开展各类宣传活动：可通过在美术网(Meishu.com)各个栏目发布文章作品及个人网络画展等宣传，如搜索画家名字、作品名字、画展名字时，能出来大量、正面、有分量的信息（搜索结果），对书画家的包装有极大的帮助,也会大大提高画家的影响力和知名度。
Artists should take a look at the big strategy of packaging and promotion of calligraphy and painting artists in 2019
1.sign a contract: To sign a contract with the painter is the criterion of mutual trust and restriction between investors and painters. Both parties must strictly abide by the contents of the treaties signed. The way to sign a contract can be either fully packaged or semi-packaged. Full packaging means to package an artist in all directions for a long time, including life, creation, painting, painting exhibition, picture album, advertising, etc. Semi-packaged works can be purchased only, or they can be packaged for several years, and all the works in a few years can be purchased.
[2] Hiring excellent critics: It is indispensable for contemporary painters and calligraphers to be famous or to sell at a good price, in addition to the artists themselves having to have a high artistic quality, to hire excellent critics. It is not advisable for some investors to choose calligraphers and painters only to work on their own and ignore the role of critics. It should be noted that the success or failure of investment in contemporary calligraphers and painters largely depends not only on economic strength, but also on the participation of an insightful, conscientious and influential critic. Because critics not only understand the artistic criteria of the objects they invest in, but also correct the direction of artists'creation in time.
[3] Develop various publicity activities: through publishing articles and works in various columns of Meishu.com and personal online exhibitions, such as searching for painter's name, work name and Exhibition name, a large number of positive and weighty information (search results) can come out, which is of great help to the packaging of calligraphers and painters, and will greatly enhance the influence and popularity of painters.
一，书画家利用媒体优势自我宣传与过度宣传？书画家经纪运作之方案 ？画家怎么出名和怎么宣传自己？书画家数据库-画廊数据库-艺术数据库 画廊与画家 生存经营方式揭秘？？对被投资对象的了解则显得尤其重要。那么，哪些书画家值得进行投资?或者说被投资的书画家必须具备哪些条件呢?
具有扎实的传统笔墨功力：中国画的笔墨是中国画的精髓，是传统中国画的主要组成部分，它不但是每位书画家的基本功，而且是中国画技法技巧中的主要表现手段，是每位画家人格修养的直接反映。画中三昧，舍笔墨无由参悟，笔墨精神千古不移。尤其是当代中国画家，由于西学东渐的影响，画风多变，品貌各异。许多作品名为创新，实为欺诈，令人迷惑不解。但只要审其有否扎实的传统笔墨功力，就会一目了然。
二，艺术家如何宣传和包装自己？作为一个书法家,你一定要懂得如何包装自己
独具神韵的个性风格： 艺术的生命在于创造，这创造除了从传统中来，还必须具有独具神韵的个性风格。具体地说，就是必须将你欲投资的书画家置于整个书画史上去定位，看其有哪些独特的成就与创造，其个性风格是否领先于其他艺术家。
三，书画该如何包装自己当代二三线书画家如何一跃成为一线?包装策划构建 如何快速提升书画家的知名度与书画价值?
具有较高的人品学养：中国绘画是人之精神的外化物，是大文化的产物，是文化学的一个分支。为此，作为一名真正的中国画家，除了要掌握扎实的传统笔墨功力，具有独具神韵的个性风格以外，还必须强调文化修养、人格修炼，注意人品与画品的结合等。为此，我们投资一位画家，不能仅看他的社会地位、衔头、职称，这些桂冠对投资者来说并不是主要的。而必须全面了解他的文化学养、人生经历、人品思想，千万不能被某些表象所迷惑而误入怪圈。应全面综合地考察其艺术现状与发展趋向。退一步说，有个别书画家其画还可以，但人品很差，你若已投入较大的资金和精力，一旦快要成功，而这位书画家却毁约失信了，那将无法收场。投资包装一位或数位书画家，须花很大的资金与精力，但在尚未投入之前，一定得作大量的调查研究工作，全面、公正、客观地分析所投书画家的现状及其发展趋向。因此，应该牢牢掌握传统笔墨功力、个性风格和人品学养三者缺一不可的标准。惟其如此，你的投资才显得有价值，投资的信心才能倍增，目标才能明确。因为作为一名真正的书画家，只要具备上述三个条件，迟早是会发光闪亮。
First, the calligraphers and painters use the advantages of the media to self-publicize and over-publicize? What is the plan for the brokerage operation of calligraphers and painters? How does a painter become famous and how does he publicize himself? Calligrapher Database - Gallery Database - Art Database Gallery and Artist's Survival and Management Secrets?? It is particularly important to know about the investee. So, which calligraphers and painters are worth investing in? Or what conditions must an invested calligrapher and painter have?
Strong traditional brush and ink skills: Chinese brush and ink is the essence of traditional Chinese painting, is the main component of traditional Chinese painting, it is not only the basic skills of every calligrapher and painter, but also the main means of expression in Chinese painting techniques, is a direct reflection of each painter's personality. In the painting of Samadhi, there is no reason to comprehend without pen and ink, and the spirit of pen and ink has never changed. Especially the contemporary Chinese painters, due to the influence of Western learning eastward, the style of painting is changeable and the appearance is different. Many works called innovation are fraudulent and puzzling. But as long as we examine whether it has solid traditional brush and ink skills, it will be clear at a glance.
Second, how do artists publicize and package themselves? As a calligrapher, you must know how to pack yourself.
Individual style with unique charm: The life of art lies in creation, which not only comes from tradition, but also has its own charm. Specifically, the painters you want to invest in must be positioned throughout the history of painting and calligraphy, to see what unique achievements and creations they have, and whether their personality style is ahead of other artists.
Third, how should the painting and calligraphy be packaged? How can the contemporary painters and calligraphers become the first line? How can the packaging planning and construction rapidly enhance the popularity and value of the painters and calligraphers?
Chinese painting is the externalization of human spirit, the product of big culture and a branch of culture. For this reason, as a real Chinese painter, besides mastering solid traditional brush and ink skills and possessing unique personality style, he must also emphasize cultural accomplishment, personality cultivation and pay attention to the combination of personality and paintings. To this end, we invest in a painter, not only to see his social status, title, title, these laurels are not the main investors. We must have a comprehensive understanding of his cultural accomplishment, life experience and personality thought. We must not be confused by some appearances and get into a strange circle. It is necessary to comprehensively investigate its artistic status quo and development trend. To put it another way, there are individual painters whose paintings are OK, but their personality is very poor. If you have invested a lot of money and energy, once you are about to succeed, and the painter has broken his promise, it will not end. It takes a lot of money and energy to invest in the packaging of one or more calligraphers and painters, but before investing, a lot of investigation and research work must be done to comprehensively, impartially and objectively analyze the present situation and development trend of the calligraphers and painters. Therefore, we should firmly grasp the indispensable standards of traditional brush and ink skills, personality style and personality education. Only in this way can your investment be valuable, confidence in investment be doubled, and goals be clear. Because as a real painter and calligrapher, as long as the above three conditions are met, sooner or later it will shine.
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